迈向好莱坞,孩之宝憧憬星光大道

Hollywood Tie-ins Take Hasbro Far

自从推出PS游戏《家庭游戏夜（Fami1YGameNight）》以来，美国著名玩具制造商孩之宝尝到了不少甜头。现在．它已经不甘于仅仅满足那些在卧室里消遣的小小消费群了。孩之宝迈向好莱坞，与美国流行音乐小天后蕾哈娜，以及美国嘻哈天王Jay—z等明星们携手，带来以该公司棋盘游戏为蓝本设计、重金打造的电影作品《超级战舰》。

Hasbro has long enjoyed success on family game night, but the Rhode Island company is no longer content with playing to small audiences in living rooms. It's gone Hollywood, signing up Rihanna, Jay-Z, and other flashy partners to sell the big-budget movie version of its board game Battleship.