国外医师-行业关系研究及其启示

Study on Foreign Physician-Industry Relations and the Inspirations

目的为我国医师-行业关系(Physician-Industry Relations)的研究与管理提供参考。方法概述医师-行业关系的国外研究经验,从大量的实证研究这些国家医师与药业之间接触的情况以及带来的影响,并分析其成因,进而探讨行业管理的改进思路。结果医师与药业通过医药代表进行广泛的接触,医药代表一方面传达医学信息,药业为医师客户提供各种支持,有利于患者利益与医学发展;另一方面,药业意图影响医师的处方行为以促销产品,造成一系列不良后果。结论政府或公立机构需要加强立法和管理,承担更多的医师教育和培训的职责。

Objective To Relations in China. Methods summarized; The interactions provide references for research and management of Physician Industry The foreign research experience on Physician Industry Relations were between physicians and pharmaceutical industry and their influences was analyzed based on many facts, the causes was determined in order to improve industry management. Results Physicians and pharmaceutical industry have made broad contact through pharmaceutical representatives. On one hand, pharmaceutical representatives have conveyed medical information providing all kinds support to physicians which is beneficial to both patients and medical development. On the other hand, the pharmaceutical industries try to influence physicians, prescribing behavior in order to promote their products which has led to series of bad consequences. Conclusion The government or public institutions need to enhance legislation and management, and take more responsibilities in providing education and trainings for physicians.