需求变动下企业产品价格的动态调整

Dynamic Adjustment on the Product Price of Enterprise under the Condition of Demand Shift

在市场经济条件下 ,企业必须随时根据市场对企业产品的需求变动情况调整产品的价格 ,以实现企业既定的经营目标 .本文在假定企业产品需求曲线为线性以及边际成本为常数的条件下 ,按照销售收入最大化和利润最大化两个目标 ,分别提出了相应的价格调整公式 ,并结合具体算例予以说明 .

Under the condition of market economy, an enterprise should adjust the product price all the time according to the market demand in order to realize the goals set up by the business. This paper, supposing the product demand curve be linear and the marginal cost be constant, puts forward the price adjustment formulae respectively on the basis of the maximization of sale revenue and profit. Finally, a concrete example is employed as an illustration.