浙江省城市旅游竞争力水平监测与差异格局研究

Quantitative Evaluation and Difference Study on City Tourism Competitiveness in Zhejiang Province

以浙江11地级市为研究对象,通过构建评价指标体系,选取2007—2010年连续4年的数据,运用因子分析法和聚类分析法等,对浙江城市旅游竞争力水平进了定量评价,并根据评价结果对其空间分布特征、整体差异特征、局部差异特征及形成机理进行了深度剖析。结果显示,浙江城市旅游竞争力水平整体差异较大,突出表现为区域旅游业发展不平衡,杭州一家独大格局明显,衢州和丽水竞争力明显偏弱,宁波、温州、金华的旅游集散功能没有得到充分发挥,尤其温州市,其城市旅游环境质量亟待改善。

Taking 11 prefecture -level cities in Zhejiang Province as research objects, through establishing evaluation in- dex system and choosing the continuous 4 years data of 2006--2009, this paper has done objective evaluation on city tourism comprehensive competitiveness in Zhejiang by using factor analysis and cluster analysis methods. Based on the eval- uation results, space distribution character, integral difference character, part difference character and its formation reason are analyzed deeply. The result shows that city tourism comprehensive competitiveness in Zhejiang has big integral differ- ence, which is typically manifested in region tourism development imbalance. Hangzhou＇ s advantage is obvious and outshines other cities. Competitiveness of Quzhou and Lishui is clearly weak. Tourism distribution function in Ningbo, Wenzhou and Jinhua has not been fully utilized, especially Wenzhou whose tourism environment quality should be improved urgently.