全要素/全过程视角下的微博评论创新路径

Innovation Paths of Comments in Microblogs Based on Overall Process or Total Factor

以微博评论全过程为研究对象,通过把微博评论动态环境分割为静态要素来综合考察微博评论的表征和衍生。从主体扮演、驱动机制、认知框架、舆论功能四个方面将微博评论最核心的要素或者要素表现予以抽离,并分别对其面临的现实困境做出反思,最终找出了实现微博评论高效、持续、健康发展的创新路径。

This paper takes the overall process of comments in the Microblog as its research object,which comprehensively examines the representation and evolution of comments in the Microblog by cutting the dynamic environment of comments in the Microblog into several static factors.Moreover,the core factors or factor expression of comments in the Microblog are extracted,which is done from four perspectives： the subject playing,the driving mechanism,the cognitive frame,and the opinion function.It also makes a reflection of the existed dilemma of the core factors or factor expression.Finally,the article brings up the innovation paths to make the comments in the Microblog to gain an efficient,sustainable and healthy development.