摘要
中国饮料市场进入"战国时代",真正中国本土的品牌还比较弱。庆德堂阿胶乌鸡汤以胶原蛋白饮料为特色,取得了发明专利产品称号,它的研发有着浓厚的中华文化传统底蕴,市场开发更具有现代电子商务时代的特点,庆德堂千年品牌的东山再起将符合贡献共享的时代精神。
The Chinese beverage market has entered "the Period of Warring States", yet the real Chinese brands are still weaker. Qingdetang Donkey-hide Glue-Black-bone Chicken Soup, characterized by an invention patented collagen beverage, was developed based on the strong Chinese traditional cultural background, and the marketing of it has the features of the modem ecommerce era. The reemergence of Qingdetang, a millennium brand, accords with the spirit of the times - contribution and sharing.
出处
《饮料工业》
2012年第5期48-50,共3页
Beverage Industry
关键词
胶原蛋白
盘龙窑
庆德堂
有机饮料
三商管理系统
贡献共享
collagen
dragon kiln
Qingdetang
organic beverage
3--quotient management system
contribution and sharing