大学生电信服务消费市场细分实证研究

Empirical research on university students' telecommunications services consumption market segmentation

为准确把握大学生电信服务消费行为,采用景奉杰老师结合电信服务消费特征修订后的CSI量表,对南京大学生电信服务消费市场进行测量,探寻出大学生电信服务消费可细分为3个市场,即品质时尚型、享乐时尚型和品牌时尚型。

In order to grasp the university students telecom services consumption behavior accurately, it uses the revised CSI by Jing Feng-jie combining with the characteristics of the telecomservices consumption to research the university students telecom services consumption market segmentation. Finally, it found out that the market is divided into three markets： the qualityfashion type, the pleasure-fashion type and the brand-fashion type.