摘要
美国已经形成比较完备的体育市场体系,体育服装产业在社会生产中也占据着非常重要的地位。本文主要从职业体育运动(尤其是美国职业篮球)的角度来分析体育运动服饰的颜色、功能性面料、设计和性别专属性等方面,得出21世纪的功能性强、时尚、环保的运动服将成为运动服发展的必然趋势。
America has developed a complete sports marketing system of which the sports industry has played essential role in its social production. By analyzing the color, material, particularity and design in sports apparel of American professional sports, especially American Professional Basketball,the paper aims to predict the prospect of sports apparel the tendency of combined characteristics of function,fashion and green.
出处
《科技视界》
2012年第14期49-51,共3页
Science & Technology Vision
关键词
职业体育
高科技面料
环保面料
设计
Professional sport
Hi-tech fabric
Green fashion
Design
