浅析跨国零售企业商业模式对中国的启示——以法国欧尚为例

Analysis of the Business Model of Transnational Retail Enterprise and its Enlightenment to China:Case Study of Auchan

根据中国加入世界贸易组织的承诺,中国零售业已全面对外资开放,外资在中国开店将不存在数量和地域限制。世界上很多零售业巨头都已顺利地进入了中国市场,并发展的很成功。而中国的零售企业在面临挑战的同时,更应该学习先进的管理经验和理念,充分利用本土优势加快行业整合,建立良好的人才培训和储备体系,明确市场定位,选准战略方向,以此推动中国零售业的整体发展。

According to China＇s commitment at the accession to the World Trade Organization, China＇s retail industry has comprehensively opened to foreign capital. Foreign investment sets up shops in China with no number and geographical restrictions. Many of the world retail giants have successfully entered Chinese market, and the development of them is very successful. China＇s retail enterprises are faced with the challenge, and at the same time, they should learn the advanced management experience and ideas, make full use of local advantages to accelerate the consolidation in the industry, establish a good training and reserve system, clear market positioning, choose accurate strategy direction, so as to promote the overall development of China＇s retail industry.