企业社会责任对企业“软实力”的作用及影响机理研究

The Research of Role and Influence Mechanism of Corporate Social Responsibility on Corporate "Soft Power"

屡屡出现的企业伦理与社会责任问题引发了更多的社会思考:企业的社会责任到底在哪里?企业提升其履行社会责任的能力,有利于企业"软实力"的形成与提高,也有利于促进其可持续发展。但同时在静态博弈中,率先导入社会责任机制的企业可能遭遇利润损失和逆向选择的风险。要规避这些风险,应该建立相应的社会补偿机制,充分发挥政府的推动作用,完善信息传导机制,减少信息的不对称性。

Frequently appearing of the enterprise ethics and social responsibility problems has led to more social thinking： Where is corporate social responsibility？ The enterprises＇ improving the ability of social responsibility is beneficial to form and improve the corporate ＂soft power＂, and promote the long-term sustainable development. However, enterprises which first introduce the mechanisms of social responsibility may encounter risk of loss of profits and adverse selection in the static game. To avoid these risks, they should establish the corresponding social compensation mechanisms, give full play to the progressive role of government, and improve information transmission mechanism and reduce the information asymmetry.