摘要
中国互联网广告的故事就和电视连续剧一样。江南春制造了分众,分众收购了好耶,几个年轻人离开好耶,然后就出现了传漾。
在中国互联网广告发展的初期,以好耶为代表的代理模式,统治着整个行业。事实上,互联网广告代理公司,跟传统媒体广告代理公司并无二致,这些公司依赖大量销售人员,拿到好媒体的好位置和好时段,服务总数不超过1000家的大品牌广告主。
Back when China's internet advertisements were first developing the agency mode best represented by Allyes ruled the entire industry.Afterwards AdPlace changed the way China's internet advertising services were handled by introducing the concept of precision marketing.According to the vision of Wang Jiangang and other founding members of the company their goal is to ultimately set up a trading platform for advertisements 'Adcxchange'.These young people believe that coupled with their first-mover advantage and R&D strength they will not only be able to make money,but will also see AdPlace become a billion dollar company in the future.
出处
《中国企业家》
2012年第12期81-83,13,共3页
China Entrepreneur