摘要
国内石油沥青市场经过多年的发展,逐步形成以三大石油公司统销为主,地方炼厂、进口沥青商参与激烈竞争的局面,通过分析石油沥青统销公司计划管理现状,对统销公司计划管理工作从战略计划、战术计划制定、执行,从计划管理的事前、事中、事后控制方面提出了具体的操作建议。
After more than thirty years of development, the domestic asphalt marketing gradually formed the situation of three big state -owned oil companies as mainly, the local refineries and importers as a supplement in the fierce competition. Through analyzing the planning management of asphalt in centralized marketing company, the author provided some operational suggestions for the whole process of planning management activities.
出处
《石油沥青》
2012年第3期69-71,共3页
Petroleum Asphalt
关键词
石油沥青
统销
计划管理
petroleum asphalt
centralized marketing
planning management