摘要
通过验证情境设定和定量测试统计,对各种图书宣传推荐方式的有效性进行了实证研究,以期加强或改进图书宣传推荐活动并促进文献利用率的提高。
Through the confirmation of situation configuration and statistical analysis of quantitative test, this paper makes an empirical research on the effectiveness of various book＇ s promotion and recommendation modes for strengthening or improving book＇ s promotion and recommendation activity and increasing literatures＇ utilization ratio.
出处
《科技情报开发与经济》
2012年第11期45-47,共3页
Sci-Tech Information Development & Economy
关键词
图书宣传
图书推荐
有效性
实证研究
book promotion
book recommendation
effectiveness
empirical research
