摘要
我国体育旅游消费市场呈日益兴旺的态势,在我国旅游业发展中占有重要地位,体育旅游市场结构与游客的国籍、年龄、性别、文化程度、收入水平、职业构成等存在一定关系.文章以参与体育旅游项目的游客行为特征为研究视角,以体育旅游产品和相关市场营销理论为基础,对当前的体育旅游市场进行分析和研究,提出了相应的体育旅游市场开发策略.
Country sports tourism consumption market in China is booming gradually, and occupies an important position in the tourism industry. The structure of the sports travel market has certain relations with the nationality, age, sex, degree of education, income level and vocational structure of tourists. This paper studies the behavior characteristics of the tourists who participate in the sports tourism projects, the sports tourism products and related marketing theory are considered as the theoretical foundation. The paper makes an analysis and research of the sports tourism market and puts forward a corresponding development strategy of sports tourism market.
出处
《渭南师范学院学报》
2012年第6期88-91,共4页
Journal of Weinan Normal University
基金
渭南师范学院科研计划项目(12YKZ032)
关键词
游客
体育旅游
市场分析
研究
tourists
sports tourism
market analysis
research
