中国婴童产业环境浅析——以逗逗仔公司为例

A Brief Analysis on Baby Product Environment in China——Taking Baby Doudou Company as an Example

二十一世纪中国将成为婴童产品重要消费市场。本文以婴童产业现状为背景,结合实际以逗逗仔婴童用品公司为对象,系统梳理产业环境特征,对中国婴童产业环境进行分析。同时运用整合营销传播理论(IMC)结合婴童产业实践,为婴童产业及逗逗仔公司提出相应的经营策略和建设性战略思考。

In the 21st century, China will become the most important market for baby products in the world.Based on the background of the baby - product industry and Baby Doudou Company, the author analyzes China baby-product environment by reorganizing its characteristics systematically. Meanwhile, according to the IMC theory and the production practice, the author puts forward some corresponding operation strategies and construc- tive ideas for baby- product industries and Baby Doudou Company.