浅议国有煤炭企业市场营销组合策略

Comments on Combined Tactics of Marketing for State Owned Coal Enterprises

从解读市场营销组合策略概念入手,通过对煤炭企业市场营销工作不足的归纳与分析,提出煤炭企业应采取产品策略、价格策略、渠道策略等多种营销组合策略,提高营销工作能力。

From the understanding of the marketing combined tactics conception,with the induction and analysis on the shortages of the marketing work in coal enterprises,the paper proposed that the coal enterprise should improve the sales work capacity with the product tactics,price tactics,channel tactics and other sales combined tactics.