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基于偏最小二乘回归分析法的汽车4S店客户满意度研究

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摘要 客户满意度(CSI)始终是汽车销售企业最为关注的管理指标之一。采用偏最小二乘法回归分析的方法,可以就目前顾客满意度多项指标建立数学分析模型,从而建立良好的顾客满意度指数测评体系。通过该测评体系,汽车4S店可以回归分析和计算相关因数,得到顾客满意度相关指标的提升建议,进而优化和改进相关服务。
作者 姚层林
出处 《当代经济》 2012年第2期130-132,共3页 Contemporary Economics
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