摘要
伴随着外资品牌酒店的进入及本土经济型酒店的快速扩张,广州中档酒店面临着前所未有的市场压力。要在酒店集团林立的广州获得立足之地,中档酒店必须认真分析所处的市场环境,将目前的市场进一步细分,寻找自己的目标市场,同时调整产品和服务组合,为既定的目标市场服务。
Midrange hotels face the market pressure with a number of foreign hotels investing in Guan- gzhou and the booming of local hotel . The mid-range hotels for developing in Guangzhou where there are a number of Hotel Groups, have to analyze the market environment, subdivide the market, give re-positio- ning Target market. At the same time, adjust mix tactics of product and service, serving for the target market.
出处
《湛江师范学院学报》
2012年第2期143-147,共5页
Journal of Zhanjiang Normal College
关键词
中档酒店
消费者
竞争对手
折扣策略
渠道策略
促销策略
餐饮策略
midrange hotel
consumer
competitor
discount strategy
channel strategy promotion strategy
catering strategy