广州中档酒店竞争力及营销策略分析

Guangzhou's Mid-range Hotels: Competitiveness and Marketing Strategy

伴随着外资品牌酒店的进入及本土经济型酒店的快速扩张,广州中档酒店面临着前所未有的市场压力。要在酒店集团林立的广州获得立足之地,中档酒店必须认真分析所处的市场环境,将目前的市场进一步细分,寻找自己的目标市场,同时调整产品和服务组合,为既定的目标市场服务。

Midrange hotels face the market pressure with a number of foreign hotels investing in Guan- gzhou and the booming of local hotel . The mid-range hotels for developing in Guangzhou where there are a number of Hotel Groups, have to analyze the market environment, subdivide the market, give re-positio- ning Target market. At the same time, adjust mix tactics of product and service, serving for the target market.