我国医药营销渠道模式现状分析及改进对策

China's Pharmaceutical Marketing Channel Model of the Situation Analysis and Improvement Countermeasure

在我国医药分销领域开放,医药企业间的竞争激烈,以及在"新医改"的新形势下,针对我国目前医药营销渠道存在的问题,提出了转变渠道体制和渠道成员的关系、合理选择渠道中间商、实现规模经营、建立医药物流体系、提高从业人员的专业素质和渠道管理技术、改进终端销售渠道、提高医药营销渠道执行力、完善医药招标采购制度等渠道改进对策,以适应医药卫生改革和医药行业的发展需要。

In China＇s pharmaceutical distribution areas of open, competition among pharmaceutical enterprises, as well as in ＂new order＂ under the new situation, in view of our country present medicine marketing channels problems, put forward change of channel system and channel relationship, a reasonable choice of middleman channel, implementation dimensions is managed, the establishment of pharmaceutical logistics system, improve the professional quality of employees and channel management technolo- gy, improve the terminal sales channels, improve the medicine marketing Channels, improve the executive force of medicine bid- ding system, channel improvement countermeasure, in order to adapt to the reform of medical health and medical industry devel- opment needs.