摘要
网络营销是信息时代产生的一种新的市场营销模式,与传统营销相比,在实时性、互动性、广泛性、便利性和成本控制等方面具有特定的优势,但网络营销存在安全隐患和监管的难点,监管机构应积极采取措施、完善相关法律法规、强化监管措施、创新监管方法,积极推进和扶持食品网络营销的健康发展,维护食品安全与消费者健康.
Internet marketing is a new marketing management mode produced by information age. Com- pared with traditional one, the internet marketing has the advantages of instantaneity, interactivity, uni- versality, convenience and cost control; however, it also has potential safety hazard and was difficult to supervise. Thus the supervision organization should take positive action, perfect the related laws, strengthen regulatory measure, create new ways to supervise, promote and support the healthy develop- ment of food internet marketing, to keep food safe and consumer healthy.
出处
《北京工商大学学报(自然科学版)》
CAS
2012年第3期76-80,共5页
Journal of Beijing Technology and Business University:Natural Science Edition
关键词
网络
食品安全
网络营销
电子商务
信息技术
internet
food safety
internet marketing
electronic business
information technology