浅谈旅游地品牌开发中的公共艺术

On Public Art in the Development of Tourism Destination Brand

树立品牌形象可以帮助旅游产业赢得竞争优势,而在旅游地设置适量的公共艺术是塑造旅游地品牌形象的重要手段。旅游地公共艺术与公众的活动密切相关,是旅游地的重要视觉元素。它的应用和设计应该符合总体品牌形象定位,满足某项功能要求,避免出现破坏生态、盲目求多和违背消费者心理等问题。

To establish a brand image can help the tourism industry to secure competitive advantage. Setting appropriate amount of public art is an important means of shaping the brand image of the tourism destination. Public art and public activities are closely related and is an important visual element of the tourism destination. The application and design of public art in tourism destination should be consistent with the overall positioning of brand image and meet the requirements of a function, avoiding some problems, such as ecological damage, blind pursuit of quantity and violation of consumer psychology.