摘要
随着生源的逐年递减,高校逐渐从"卖家"转变为"买家",在招生宣传中采取各种方式吸引考生。本文探究作为招生宣传最直观方式的校园开放日的重要性、现状及如何有效开展。
A progressive decrease in the source of students, colleges and universities is subjected to be from ＂sellers＂ to ＂buyers＂. In this case, on enrollment advertisement they try their best to attract more candidates. Among kinds of ad ways, the School Open Day is the most direct-viewing. So this paper aims to explore its importance, the situation and the issue of how to run it efficiently.
出处
《邢台职业技术学院学报》
2012年第2期45-46,78,共3页
Journal of Xingtai Polytechnic College
关键词
招生宣传
校园开放日
考生
enrollment advertisement
the school open day
candidates
