招聘广告语篇的体裁分析被引量：8

A Genre Analysis of the Employment Advertisement

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摘要作为一种常见的广告语篇,招聘广告在人们的社会生活和交往中占有重要的地位。本文从《广州日报》、《南方都市报》和《前程无忧》等报刊中选取了30篇招聘广告,从宏观上理出了该语篇的体裁图式结构。然后在此基础上,文章通过对不同语步和步骤的分析,挖掘出了该体裁的双重交际目的:宣传和劝说,揭示了招聘方和应聘方之间的权力关系。 As a popular sub-genre of advertisement discourse, the employment advertisement plays an important role in people＇ s life and communication. This paper selects 30 employment advertisements from Guangzhou Daily, Nanfang Daily and South Metropolis News and summarizes their global schematic structures. Based upon this, the paper reveals the communicative purposes of employment advertisements as well as the power relationship between employers and employees through the analysis of moves and steps.

作者汪晶武建国

机构地区华南理工大学外国语学院

出处《华南理工大学学报（社会科学版）》 2012年第3期80-85,共6页 Journal of South China University of Technology(Social Science Edition)

基金教育部人文社会科学研究青年基金项目:当代汉语大众语篇中的篇际互文性研究(12YJC740114) 广东省哲学社会科学规划基金项目:汉语语篇中篇际互文性的语用学研究(08K-05) 中央高校基本科研业务费滚动支持项目:全球化背景下的篇际互文性研究(x2wyD2117910)

关键词招聘广告体裁分析交际目的权力关系 employment advertisement genre analysis communicative purpose power relationship

分类号 F713.812 [经济管理—广告]

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