苏北地区体育赛事市场开发现状与对策研究

Research on Present Situation and Countermeasure of Sports Market Development in North Jiangsu Province

以苏北地区体育赛事市场开发为研究对象,运用文献资料法、访谈、数理统计等研究方法,归纳出体育赛事市场开发对城市发展的作用,并根据苏北体育赛事市场具有体育赛事水平较低、内容相对单调、空间较为集中、体育赛事举办逐年增加、体育赛事规模小等特征,探索性的提出相应的发展对策。

Taking the sports market development in north Jiangsu province as research object, using the method of literature review, interview and mathematical statistics, this paper summarizes the influence of sports marketing on the urban development. The sports events in north Jiangsu has some characteristics, such as the low level, the relatively concentrated space, the relatively monotonous content, the increasing sports events organized yearly and the small scale. According to these characteristics, some development measurements are put forward.