驰名商标悖论解析

Analysis of Well-Known Trademark Paradox

驰名商标的认定和保护原本是市场经济的产物,在我国却融入了一些非市场经济的因素,企业、行业组织和政府部门对驰名商标的追求已经畸形化,使得驰名商标在中国被扭曲和异化。市场是优胜劣汰的竞技场,市场经济立法的基本宗旨是公平竞争,驰名商标在受到特殊保护的同时,不能挤占普通商标平等竞争的市场地位,企业更不能以驰名商标为幌子去坑害消费者。要通过建立动态认定机制,消除现有驰名商标认定和保护机制带来的一些弊端,化解立法宗旨和实际效果之间的矛盾,使驰名商标的管理和保护良性发展。

The recognition and protection of well - known trademarks were originally a product of the market e- conomy, but they were blended in some non -market economy factors in China, enterprises, commercial organiza- tions and governmental departments in pursuit of well - known trademarks have been deformed, which makes the well - known trademarks in China distored and alienated. The market is the arena of survival of the fittest, the bas- ic purpose of legislation of the market economy is fair competition, when well - known trademarks are protected specially, they can not crowd and occupy the market position of the ordinary trademarks , besides , enterprises can not hurt consumers under the guise of well - known trademarks. We should eliminate some drawbacks of the recog- nition and protection mechanisms of the existing well - known trademark to create a dynamic recognition mechanism , so that we could resolve the contradiction between the legislative purpose and practical effect and make the man- agement and protection of the well- known trademarks develop better.