传统医学期刊与新媒体微博共赢发展

Combination of traditional medical journals and new media micro-blog leads to a win-win development

《中华消化杂志》借助丁香园网站医学专业会员汇聚的优势,开设了丁香客微博官方主页,初步建立了一个有活力、高效率的线上交流平台,大大增进了编者与读者及作者间的沟通和互动。通过微博平台让临床医师及时了解到消化领域的发展动态,拉近了读者和作者间的距离,提高了杂志知名度,增加了杂志的发行量。网站借助入驻杂志的业界影响力,吸引更多的网友关注网站,帮助网站打造品牌形象,推广延伸产品和服务。我们的实践表明,传统医学期刊与新媒体微博相结合实现了共赢发展。

With the advantages of medical professionals gathered around, Chinese Journal of Digestion set a micro-blog homepage on the DXY website, and preliminarily established an energetic and high efficiency communication platform, which greatly enriches the communication and exchange among editors, readers and authors. The micro-blog platform allows clinicians get the knowledge of digestion in time, makes closer the distance between readers and authors, improves the popularity and increases the circulation of the magazine. With the increasing impacts of the magazine, the website attracts closer attention from the net citizens, creates a nice brand image, and promotes extended products and services. Our practice show that the combination of traditional medical journals and new media micro-blog may lead to a win-win development.