旅游微博新媒介对旅游者的吸引力研究——基于对艺龙旅行网新浪微博的网络文本分析

The New Media Tourism Micro-blog's Attraction for Tourists: A Case Study on Network Text Analysis of ELong Sina Micro-blog

介绍了微博这一新型传播媒介,分别提出了旅游微博在狭义上和广义上的定义,同时指出其与旅游业逐渐紧密的联系。结合传播学的"使用与满足"论,将该理论应用于旅游微博的研究中。通过截取艺龙旅行网新浪微博的部分网络微博文本,对其进行归类总结分析,探究旅游微博在内容、发布时间和编辑手段方面影响受众的"使用"决策,使旅游者加深对微博的媒介印象,从而继续使用微博媒介来满足其需要。

This article describes this new media Micro-blog, and proposes the definition of tourism Micro-blog in the narrow sense and broad sense. It also points out the close contact between tourism industry and tourism Micro-biog. In this study, the Emplo- ying and Satisfying Theory is applied to the research of tourism Micro-biog. By intercepting part of the network text of ELong Si- na Micro-blog, and classifying and analyzing the content of the text, the authors explore how Micro-blog influences the audiences＇ employing decision and how to make tourists to deepen the media impression of Micro-biog.