4Alexander, N., and Myers, H., The retail internationalisation process. International Marketing Revieu,17(4/5), 2000,pp.334 - 353.
5Hofstede, G, Culture's Consequences: International Differences in Work-related Vnlues . Beverly Hills, Calif: Sage, 1984.
6Hofstede, G., Cultures and Organisations: Softrcare of the Mind. London : McGraw-Hill,1991.
7Kacker, M. P., lntemational flow of retailing know-how : bridging the technology gap in distribution. Journal of Retailing,64(1),1988,pp.41 - 67.
8Kasper, H., and Bloemer, J., Cultural closeness and its impact on internationalization strategies. Proceedings 26th EMAC Conference,Budapest, 1995, pp. 1805-1815.
9Kostova, T., Transnational transfer of strategic organizational practices: a contextual perspective. Academy of Management Review, 24(2), 1999, pp. 308-324.
10Leonard-Barton, D., Core capabilities and core rigidities: a paradox in managing new product development. Strategic Management Journal, 13(5), 1992, pp. 111- 125.