“格雷欣定律”在软件市场的泛化及对应措施

On Trend of Gresham's Law in Software Market and the Suggested Strategy for It

目前中国IT产业中的一大问题是正版软件销售不畅 ,而盗版软件却屡禁不止。笔者采用金融领域的“格雷欣定律”分析了这个问题的成因 ,并从经济学角度探讨了正版软件应降价的依据 。

Currently a conspicuous problem in China's IT field is the poor sale of legitimate software products and failure to control pirated ones.By referring to Gresham's Law in Finance,this paper gives an analysis on the causes of the problem,and offers a theoretical basis for the price_cutting of software products.The conclusion is that the excessively high price prevents the prevailing market share of legitimate software products.