海口市乡村休闲旅游市场开发研究

Research on the Development of Rural Leisure Tourism in Haikou

海口市作为海南的省会城市及国际旅游岛的中心城市,乡村休闲旅游有着重要的作用和意义。对海口市休闲旅游发展进行SWOT分析,并且剖析了海口市乡村休闲旅游的目标市场,旨在探寻海口市休闲旅游市场的开发策略。

Haikou is both the capital city of Hainan Province and an important international tourism island, its rural leisure tourism plays an im- portant role and significance. The development of leisure tourism in Halkou was analyzed by SWOT, and its target market was exposed, aiming to explore the development strategies of Haikou leisure tourism market.