摘要
引入PM理论,将"农家乐"服务质量管理作为项目,按照PM方法对"农家乐"服务质量进行动态管理,以提升"农家乐"服务质量管理效能。
The PM theory was introduced to the project of "Farm tourism" to carry out a dynamic management of its service quality to improve the service quality management performance of "Farm Tourism".
出处
《安徽农业科学》
CAS
2012年第18期9782-9783,9798,共3页
Journal of Anhui Agricultural Sciences
关键词
PM
“农家乐”
服务质量管理
Project Management (PM)
Farm tourism
Service quality management