品牌伞策略在中原经济区建设中的应用研究

Research of brand umbrella strategy's utilization in central economy zone construction

品牌伞能够对伞下的众多产品和品牌产生庇护和提携作用,对无力打造自有知名品牌的中小企业具有特殊的意义。在中原经济区建设的过程中,应用品牌伞策略,创建区域品牌伞,能够增强凝聚力,扶持中小企业发展,为提升中原经济区的竞争力提供巨大的支持。

Brand umbrella has special significance to small and medium-sized enterprises which can not make own famous brand,because it can protect and advance many manufactures and brands.During the course of Central Plains Economic Zone development,by using brand umbrella and establishing regional brand umbrella,we can swell the sense of affinity and support the development of small and medium-sized enterprises.It will be enormous support to advance competitiveness of Central Plains Economic Zone.