泸沽湖景区旅游产品创新设计

On The Original Tourism Souvenirs Design in Lugu Lake Area

泸沽湖的区位特征,一方面使其面临着激烈的空间近邻竞争;另一方面也带来集聚效应。成功的旅游产品的规划设计,不仅会给泸沽湖景区带来良好的效益,也必然会拉动丽江市战略性支柱产业——旅游业的发展。下阶段泸沽湖旅游产品总的开发方向为:刻画主题,树立品牌,提升形象,并通过基础产品、特色产品、提升产品三个层次,将泸沽湖打造成以高原湖泊和摩梭女性文化为核心的旅游产品。

With its featured location, Lugu Lake, on the one hand, faces fierce spacial competition with its neighbors. On the other hand, it brings about the cluster effect. The successful tourism souvenirs design will not only bring great profit in Lugu Lake area, but also boost the development of tourism industry, the strategical pillar industry in Lijiang City. For developing the tourism souvenirs in Lugu Lake, this paper focuses on three levels of products ： basic ones, featured ones and original ones with the purpose of depicting theme, establishing brand and enhancing image. It aims to create tourism souvenirs featured by plateau lakes and Mosuo female culture.