摘要
在市场化时代,小说创作无论在主题题材,叙事方式,还是在生产和传播的各个环节上,都接受了市场的种种规则和方式,具有十分明显的商业化倾向。从创作目标、创作速度、创作空间、包装和炒作等方面,对市场化时代小说创作的商业化倾向进行分析,并提出批评性意见。
In this period of marketization, novel writing is quite commercialized due to the influence of market rules and patterns in the aspects of themes, subjects, narrative ways and each link in production and dissemination. This essay analyzes this tendency in the aspects of goals of creation, speed of creation, space of creation, packaging and hype as well as giving relevant critical suggestions.
出处
《重庆电力高等专科学校学报》
2012年第2期59-61,共3页
Journal of Chongqing Electric Power College
关键词
市场化
小说创作
畅销书
包装炒作
商业化
marketization
novel writing
best seller
packaging
hype
commercialization