重庆自沙镇抗战文化旅游开发的SWOT分析

The Anti-Japanese War Culture Tourism Development＇s SWOT Analysis in Baisha Town of Chongqing

重庆江津区白沙镇是抗战时期大后方文化名镇之一，2010年被国家住房和城乡建设部、国家文物局评为“第5批中国历史文化名镇”。“十二五”期间，江津区政府将投入10亿元，以抗战文化为核心，以旅游发展为载体，启动“五大工程”，全新打造白沙镇为“中国最爱国的历史文化名镇”。本文利用swOT分析法，探讨了重庆白沙镇抗战文化旅游开发的优势、劣势、机遇和挑战，并对进一步开发提出了一些战略思考。

Baisha Town in jiangjin district of Chongqing is one of the rear area Culture town during the Anti- Japanese Warin 2010,it was named ＂the fifth batch of Chinese famous historical and cultural town＂ by the national housing and Ministry of urban and rural construction, the State Bureau of cultural relics. During The ＂12th Five-Year Plan＂, the Jiangjin district government will invest one billion yuan, make the Anti- Japanese War culture as the core, tourism development as the carrier, launched the ＂five project＂, it create a new Baisha town as ＂China＇s most patriotic the famous historical and cultural town＂. The article uses SWOT analysis method to discuss the Chongqing Baisha Town＇s development advantages, disadvantages, opportunities and challenges in the Anti-Japanese War culture tourism development and puts forward some strategic thoughts for further development.