世界品牌的分布与国家经济实力关联研究--基于2000～2009年美日德法英五国的面板数据

Relevance between World Brands' Distribution and National Economic Strength

本文利用Interbrand公司2001～2010年每年发布的"世界前100强品牌"数据,以美国、日本、德国、法国和英国五个国家为代表,研究了各国拥有的品牌数量、品牌价值、国内生产总值之间的相关关系以及品牌价值与国内生产总值之间的因果关系。研究表明,各国拥有的品牌数量、品牌价值、国内生产总值之间有很强的正相关性,一国拥有的品牌价值与该国国内生产总值可以相互促进。注重品牌建设,培育强势品牌是增强国家经济实力的重要途径;同时,国家经济实力的增强又能极大地促进品牌建设和其价值的提升。

This paper analyzes the distribution of world brands, the correlation among the number of brands, brands＇ value and GDP, the causal relationship between brands＇ value and GDP with the year of 2001 -2010 world top 100 brands＇ annual data of the United States, Japan, Germany, France and the United Kingdom released by lnterbrand Group. Research results show there is a strong positive correlation among the number of brands, brands＇ value and GDP of every country; there is a strong promotion of relations between brands＇ value and GDP of every country. Focusing on brand building and nurturing strong brands is an important way to enhance national economic strength. Meanwhile, enhancing the national eco- nomic strength can also greatly promote brands building and enhance their value.