摘要
通过介绍现阶段SPA品牌服装企业所采用的三种营销渠道模式的特点,依据品牌服装市场发展趋势,提出了SPA品牌服装企业的营销渠道构建的合理化模式,为SPA品牌服装企业的渠道建设提供发展意见。
The characteristics of three marketing channel modes used by SPA apparel companies were introduced, based on the development trend of apparel industry, some suggestions for SPA apparel companes to build a rational modal in their marketing channel construction were given.
出处
《国际纺织导报》
2012年第5期78-80,82,共4页
Melliand China
关键词
SPA
品牌服装
营销渠道
SPA, brand clothing, marketing channel
