关于中国民间体育社团文化内涵构建研究

Research into the Cultural Construction among Chinese Non-governmental Sports Organizations

在我国文化强国的社会背景下,民间体育社团的迅猛发展,使其文化内涵构建尤为重要和迫切.构建体育社团文化内涵,应坚持社会主义核心价值观,倡导中国优秀传统文化,引导文化创新.在体育社团文化内涵构建策略中,应以民族传统体育项目为依托,塑造"以人为本"的内部文化组织氛围;促进管理体制创新,提高文化影响效率;探索多元文化个性,形成"多赢"的群众性文化实体.

With the fast development of non-governmental sports organizations in China and in the context of constructing a powerful country by means of cultural prosperity, the task of cultural connotation construction has never become so important and urgent in China for the non-governmental sports organizations. The cultural connotation construction must be based on the Socialist Core Values, and advocate Chinese traditional culture and promote cultural innovation. In the choice of the construc- tion strategy, we should rely on the national traditional sports items, and foster the ＂People-Oriented＂ cultural atmosphere, promote innovation in management system, increase efficiency in cultural influence, and multi-cultural personality thus to con- struct many multi-win-win cultural entities for the masses.