微博救助行动的舆论动员结构探析

Analysis of Public Opinion Mobilization Structure from Blog Relief Actions

微博救援行动的有效达成,有赖于舆论动员阶段对民众同情心和救援紧迫性的"唤醒"。微博救援行动凸显出虚拟场域内纯符号化的特征,即完全通过信息符号的交互传递过程来明确救援意义,激发情感和行动力。本文利用框架的内在结构理论,以成功案例为考察对象,将文本符号拆分为三大层次,逐层分析,以找出凝结动员力量的脉络所在。

Effective accomplishment of blog relief actions depends on ＂arousing＂ the sympathy of the masses and urgent relief in the period of public opinion mobilization.Blog relief actions highlight pure symbolized characteristics in virtual fields,i.e.relief significance is clarified completely through interactive transmission process of information symbols to activate human emotion and actions.This paper uses intrinsic structure theory of framework and takes successful cases as examined objects to disintegrate text symbols into three hierarchies and then analyzes each hierarchy to find out the clear line of thoughts to solidify mobilization capacity.