基于内容分析的我国公益旅游发展研究——以多背一公斤为例

Study on China's Voluntourism Development Based on Content Analysis——Taking 1KG Website as an Example

有组织的公益旅游活动在我国兴起和发展已经有近6年的历史。通过对相关"多背一公斤"网络文本进行内容分析,总结我国公益旅游发展的50个高频词汇,并归为公益旅游动机、公益旅游体验、公益旅游社区反应、公益旅游组织和公益旅游宏观影响五大类目,较为全面地归纳出我国公益旅游的现状和发展特征。

Organized voluntourism activities have been launched and developed for almost six years in China.By content analysis of internet texts of 1KG website,fifty high-frequency words on domestic voluntourism development have been summarized and categorized into the main five items such as voluntourism motives,experiences,host community response,voluntourism organization and macroscopic impacts.These words are paraphrased and comprehensively epitomized one by one so that the status quo and features of domestic voluntourism of China are relatively overall generalized.