基于流量数据的出版业网站特点分析

Analysis of the Publishing Website Performance on Internet Based on Flow Data

网站建设是出版机构发展数字出版业务的重要举措,从互联网向其他数字化内容生产平台、传播渠道、发行销售途径的拓展能力,也以出版业网站建设为首要前提。因此,基于网站流量数据对出版业网站特点进行分析,考量内容、技术的融合、分化,为出版产业数字化转型现状提供一种观察视角,有助于出版业网站建设的进一步发展。

Site construction is an important measure in digital publishing strategy of publishers. For developing digital content platform, transmission and distribution sales channels, publishers are rely on it. Analyzing the internet performance of the publishing website, the differentiation and integration of content and technology based on the status quo, it provides a perspective to help further development of publishing site construction.