摘要
小城镇旅游发展力量分散,生存于大中城市的夹缝中,竞争力薄弱.随着休闲时代的到来,旅游已逐渐成为一项大众化的休闲方式,大中城市旅游发展的饱和状态已难以满足游客追求精神享受、身心愉悦的需求.因此加强对小城镇旅游竞争力研究是形势所需.本研究采用层次分析法构建了沙县旅游竞争力指标体系并进行了定量分析,根据分析结果提出了提升竞争力的建议,为推动沙县旅游发展提供了理论依据.
At present, small towns are weak in terms of tourism competitiveness. With the coming of leisure age, tourism is gradually becoming a popular leisure activity in China. However, it is hard for cities, whose tourism markets are relatively saturated, to meet growing spiritual needs of tourists. Therefore, it is necessary and important to study the competitiveness of small towns in this respect. In the present article, AHP was used to construct the competitiveness index system of tourism in Shaxian County, and specific suggestions are put forward based on study results which would provide theoretical basis for the promotion of tourism development in Shaxian County.
出处
《亚热带资源与环境学报》
2012年第2期56-62,共7页
Journal of Subtropical Resources and Environment
关键词
AHP
小城镇
旅游竞争力
沙县
AHP
small towns
tourism competitiveness
Shaxian County
