合肥地区房产广告的人际意义初探

Interpersonal Meaning of Real Estate Advertisements in Hefei

广告已经成为了人们生活的一部分。文章收集了合肥地区的房产广告作为语料,分别从人称系统、语气系统和情态系统三个方面分析了房产广告的人际意义:不同的人称代词的使用缩短了与消费者之间的心理和社会距离;不同的语气词选择吸引了消费者的注意力并提供给消费者更多的信息;不同的情态动词、情态副词或词组表达了为消费者提供服务的强烈意愿,使消费者发自内心地接受广告。

Advertisement has become a part of people＇s daily life. Based on the collection of the real estate advertisements in Hefei City, this paper analyzes the interpersonal meaning of those advertisements from three different angles, namely person marker system, tenor system and mood system. The results are as follows： different uses of person marker shorten the psychological and social distance with the customers; different choices of tenor attract the customers and offer them more information; different uses of modal verbs, modal adverbs or phrases express the strong will to provide services for customers and hope them to accept the advertisements from the bottom of their heart.