乡村旅游开发中的“五赢模型”——以海南毛感景区规划为例

The Five-Win Model of Rural Tourism Development——an Example of the Planning in the Maogan Scenic Spot

以利益相关者理论为指导,结合海南毛感景区规划实践,深入探讨乡村旅游开发中不同利益者的诉求。先把蛋糕做大再把蛋糕分好,进一步把蛋糕做得更大分得更好,由此实现良性循环和可持续发展,是乡村旅游开发的基本思路。用反规划的方法守住资源环境底线,通过协调、协商、协议、协作达到协同,是乡村旅游开发实现五赢的基本途径。

Based on the theory of stakeholders and the planning practice in the Maogan Scenic Spot, the paper explores the demands of the stakeholders in rural tourism development. First to make a big cake and a good distribution of it and then to increase the cake and to make a better distribution. The basic idea of rural tourism development is to achieve a virtuous cycle and sustainable development. The five-win approach of rural tourism development is to hold the bottom line of resources and environment by Negative Planning and to reach an agreement through coordination, consultation, conference and cooperation.