基于文化空间理念的妈祖文化旅游产品开发研究——以湄洲妈祖文化旅游为例

A Study on the Development of Mazu Cultural Tourism Product Based on Concept of Spatial Culture——A Case Study of Mazu Cultural Tourism in Meizhou island

为了顺应文化旅游的发展趋势,很多学者对文化旅游产品开发展开研究,但多注重以市场导向为主体视角,缺乏视文化保护和旅游开发为统一体的整体视角。文化空间是非物质文化遗产中最集中、最典型、最生动的表达,其存在的核心价值和理论依据在于它完整地、综合地、生态地、生活地呈现了非物质文化遗产,为文化旅游产品开发提供了科学的范式和全新的视角。本文以湄洲妈祖文化旅游产品为例,结合文化空间内涵,界定妈祖文化空间的基本特征,并围绕湄洲妈祖文化旅游产品开发中出现的问题,提出湄洲妈祖文化产品开发的几点建议。

with the development of cultural tourism, quite a few scholars have set off to study cultural tourism products. However, their researches focus more on market orientation, while giving less attention to cultural conservation and tourism development as a whole. In fact cultural space is the most concentrate, representative and vigour expression of intangible cultural heritages. Cultural space can display the intangible cultural heritages integratedly, ecologically and livelily, which provides a scientific paradigm and new insight for the development of cultural tourism products. Taking Mazu cultural tourism products of Meizhou Island as an example, the article sums the characters of Meizhou Mazu cultural space based on the connotation of cultural space, analyzes its problems and puts forward some suggestions for the development of Meizhou Mazu cultural tourism products.