摘要
研究国内建筑企业纵向一体化战略实施的理论依据和条件,在界定纵向一体化内涵的基础上,全面分析国内建筑企业生存所面对的市场环境及其所在行业特征,探讨建筑企业实施纵向一体化战略的必要性和可行性。并以中铁二局纵向一体化战略的实践为例,阐述了实施纵向一体化战略给国内建筑企业带来的收益。
Study on the theory basis and condition of carrying out vertical integration in construction company, based on introducing theory, analyzes the marketing environment and industry features of construction company, discusses the necessity and feasibility. Finally ,taking implementing effect of vertical integration in CREG as an example, expounds the benefits.
出处
《建筑经济》
北大核心
2012年第6期84-86,共3页
Construction Economy
关键词
建筑企业
纵向一体化
战略
construction company
vertical integration
strategy
