浅析本土大型会计师事务所名称的起承转合

A study on the evolution of names of local large accounting firms

2011年2月,财政部开始就大型会计师事务所集团化发展试点工作开始征求意见,拟通过实施首批试点方式引导本土大型会计师事务所通过行之有效的形式和渠道,走以会计师事务所核心品牌为纽带的多元化发展之路;

In the current unprecedented development of CPA profession in China,issues of developing and managing local large accounting firm brands are taken to a new level and attracting wide concerns.This article presents an analysis on the start of names,inheritance of culture,relevant transformation and mergers experienced of 8 local large firms,which are closely related to the development of well-known brands.It aims to explore the way of brand development for local firms during the process of becoming more competitive and larger and going international.