博物馆体验型旅游产品开发研究——以杭州运河博物馆群为例

Research on Design of Experience-based Museum-tourism Product——Take the complex of museums located adjacent to the Grand Canal in Hangzhou section as an example

以国内外博物馆体验型旅游产品的相关理论为基础,阐述了博物馆体验型旅游产品的内涵和设计方法。选取杭州主城区运河段的中国刀剪剑、伞、扇博物馆群这一能较好地实现体验式旅游的载体作为研究对象,通过问卷数据分析,提出合理可行的开发对策,以期项目的设计能够更加符合游客体验的需求。

By studying the essence and features of experience - based tourism products and related theo- ries from home and abroad, this paper presents the concept of experience - based tourism products and design methods of experience - based museum - tourism products. The paper chooses the China Knives, Scissors and Swords Museum, China Umbrella Museum and China Fan Museum as the research object, which is an ideal place for studying experience - based tourism and putting forward the factors for the museum tourism products together with the feasible development scheme, which may meet the needs of tourist experience better.