我国汽车行业营销趋势研究

进入新世纪以来,旧的汽车营销模式已经赶不上时代的步伐,因此必须在新的环境下,根据汽车市场需求和竞争,分析汽车营销和服务模式,只有这样,才能为汽车企业带来新的销售业绩和利润。笔者首先回顾了当前汽车服务营销现状,然后针对其存在的不足,论述了中国汽车营销转型呈现的八大趋势,从而为企业未来的汽车行业营销指明了方向。

since the new century, old automobile marketing model has not caught up with the time pace. Therefore, it is necessary to analyze the model of automobile marketing and service to bring automobile enterprises with new sale performance and profits according to automobile marketing demand and competition under new environment. This started with reviewing current status of automobile service marketing, and then aimed at its shortage, elaborated the eight trends that China＇ s automobile marketing transformation displays to point out the direction for enterprises future＇s automobile industry marketing.