摘要
近年来 ,面对瞬息万变的市场环境 ,企业需要不断地迅速开发新产品以吸引顾客和保持自己的竞争优势。因而 ,企业加速产品创新必将成为产品创新研究的新热点。本文分析了国内外加速产品创新的研究现状 ,并对我国企业加速产品创新的意义作了深入探讨。
In the 21 st century, product life cycles are becoming shorter, leading firms to reduce the time to bring new products to market. And enterprises will gain competitive advantages by accelerating product innovation. The acceleration of product innovation may be an important area for research and inquiry. The article reviews the research findings about product innovation and its acceleration. Finally, the significance to accelerate product innovation in our country is discussed.
出处
《外国经济与管理》
CSSCI
北大核心
2000年第3期22-27,共6页
Foreign Economics & Management
